The video does a great job showing how much Brazilians love the game of “futbol” and how easy it is to create a small game anywhere. Clearly, some of it was exaggerated, but you get the picture; you can make a goal anywhere and start kicking around with new friends. Understandable why the game is so popular across the world. Nike just does a great job researching and including important pieces of culture and facts in all their pieces.
Also, recently released was Nike’s Risk Everything Commercial. The main advertisement for Nike’s new boots for the World Cup will run through July. Again, showing the wealth of Nike and their players who have signed on with them, but also how each kid now signs up for a player to replicate when they step on the pitch and how they aspire to be the next big name.
We’ve made it! Down to the double digit day countdown. 99 days until the first kick in Sao Paulo, Brazil come June 12.
With this shortened countdown, I will be blogging (hopefully every week or so) about the important things coming into the 2014 World Cup. I’ll share what I think about each draw over the next 99 days. The ball will be discussed, it’s basically a celebrity in itself. My favorite story lines will be the country itself, Brazil seems split with how much it wants the World Cup. Now, there is no denying that they want to host, and no country deserves to host this spectacle more than Brazil, but the riots that happened last year fussing about where the money was going from the World Cup, and how more money was being pumped into new stadiums, but not to the promised new roads, or schools, or other important needs in Brazil. And the stadiums! That will be a fun topic when that day comes, as about half the stadiums are behind schedule for completion.
I look forward to researching more and more from across the globe and I’m excited already about the World Cup and we have 99 days to go before that ball gets rolling. Like typical American fashion, I’ll start by staying focused on the United States and looking at the American…fashion. Yesterday, Nike unveiled the new United States uniforms for the next year for both the men’s and women’s national teams. It is a big change from the old home uniforms, which had our players dressed like candy canes in 2012/2013. Then last year, the team switched to a retro look that was similar to the first jerseys worn by the U.S., in homage of the 100 year anniversary of U.S. Soccer.
It seems like the team, and Nike, went even further back in time with this year’s choice. These are just as appealing to the eye, if not more. I love the same color scheme from top to bottom. The two-button neck and the collar are a different story. This was big in 1998, and on it’s way out in 2002 for good reason. Nike messed up with this portion, a collar just does not seem right on a slim-cut dri-fit jersey, flapping around in the wind on the necks of Clint Dempsey, Eddie Johnson, and Jozy Altidore.
All-in-all, this has been the most pleased I have been with a new unveiling as close to the day it was released. The pageant-crowned sash jerseys won me over about two months later. The candy canes got me about six months later. The centennial jerseys, I liked because they were not red and white striped. These jerseys are clean. Up and down, across the board, the team looks good to the naked eye, before narrowing the lense. It’s bold but not flashy. I think the jersey represents the team: they’re coming in with a clean slate, not making any major statements before hand, as they are underdogs in their group, at least in the eyes of most analysts.